Personal care packaging demand is strongly influenced by the economic cycle. An expectation of moderate global growth over the forecast period is likely to curb growth in consumers’ real personal disposable incomes and hence restrain demand for personal care products.

A leading growth driver for personal care packaging will be further launches of innovative, value-added new products and packaging. Products and packaging which are multi-functional, convenient, easy to use, and are based on sustainable resources are becoming increasingly popular with consumers.

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